Marketing manager with 8 years of experience building brands for consumer startups and retail chains. I plan campaigns end to end, from research and positioning to launch and measurement. My work has grown social audiences past one million followers and lifted repeat purchases by double digits for three brands in a row.
Step 1 of 3 · The problem
The festive season is our biggest sales window of the year. The brief was clear: this campaign had to beat the previous festive season, not just match it.
The problem
The festive season is our biggest sales window of the year. The brief was clear: this campaign had to beat the previous festive season, not just match it.
What I did
I led a team of 5 across brand, content and performance marketing, planning the campaign end to end, from positioning and content calendar to launch and daily measurement.
The result
Store revenue lifted 32% year on year, and our festive content helped grow the audience from 120k to 1.1M across Instagram and YouTube.
BrightNest Retail
UrbanKart
PixelEdge Studio
Positioning, launch plan and a 90 day content calendar for new brands and products.
Channel strategy, creator partnerships and reporting that ties content to revenue.
2014 to 2016
Symbiosis Institute of Media and Communication
MBA, Marketing
2011 to 2014
Fergusson College, Pune
BBA, Marketing
Aarav Mehta · Mumbai, India · Thanks for stopping by