Mumbai, India
Open to work
Marketing manager with 8 years of experience building brands for consumer startups and retail chains. I plan campaigns end to end, from research and positioning to launch and measurement. My work has grown social audiences past one million followers and lifted repeat purchases by double digits for three brands in a row.
Step 1 of 3 · The problem
The festive season is our biggest sales window of the year. The brief was clear: this campaign had to beat the previous festive season, not just match it.
The problem
The festive season is our biggest sales window of the year. The brief was clear: this campaign had to beat the previous festive season, not just match it.
What I did
I led a team of 5 across brand, content and performance marketing, planning the campaign end to end, from positioning and content calendar to launch and daily measurement.
The result
Store revenue lifted 32% year on year, and our festive content helped grow the audience from 120k to 1.1M across Instagram and YouTube.
2021 to Present
Mumbai
BrightNest Retail
2018 to 2021
Bengaluru
UrbanKart
2016 to 2018
Pune
PixelEdge Studio
Positioning, launch plan and a 90 day content calendar for new brands and products.
Channel strategy, creator partnerships and reporting that ties content to revenue.
Symbiosis Institute of Media and Communication
MBA, Marketing
Fergusson College, Pune
BBA, Marketing
Aarav took our festive campaign from a brief to our best sales month ever. Clear plans, honest reporting, no drama.